Welcome to the 29th Productive Pastor. This episode is all about social media scheduling and how that might affect transparency and honesty. I also give a social media scheduling sheet at the bottom of the shownotes. This whole episode came from this instagram picture from a few months back.
While I am not scheduling a month in advance right now, I totally believe in mapping out social media scheduling. My friend David Lyell asked a great question and I promised I would hit it up in a future episode. Well now you have it!
Thanks for all the great folks who shouted out about the last episode with Omar and Michelle. They got open and honest with us and it really resonated with people.
I also want to thank Michael Romans for this awesome tweet.
Project Management Links
We did a couple of episodes on project management in season two and I found two great links this week about project management tools. I want to share them with you, I think both are great ideas for how to actually manage a project.
How To Organize Your Entire Life with Trello
No Project Manager? Try Bullet Journaling for Business Productivity
How to use Social Media Scheduling (and not lose your soul)
I believe highly in social media scheduling, just for the sake of productivity, much less for intentionality. Many people argue that doing great social media takes to much time, but with scheduling you can take care of it in a few minutes a week. Let's break this into the Why, What, When, Who and How.
If you think everyone in your network see's the posts you make, you will be really surprised. A tweet has a lifespan of about 18 minutes, Most Facebook page updates are seen by 6-20% of the audience. I think Instagram probably has the best ratio, but I am not convinced they aren't using a viewing algorithm. If you want to make maximum impact, you have to schedule your most important updates.
Simply Measured for Facebook
Look at your insights, analytics and statistics. Let that data tell you what you need to be posting, what people are responding to best and how they are responding.
What are the best times of the day for you? When is it a bad idea to post?
Your data tells you who follows you. What questions should that make you ask?
Each network has the best tools to schedule your posts. For Facebook I recommend the native scheduling ability. For twitter I use hootsuite. There is now a way to externally schedule instagram with www.latergram.me. I am a big fan of buffer for personal twitter and facebook sharing, but I find it isn't the best for organizational scheduling.
So how do I use this sheet?
I highlight one thing to be my Major Emphasis. This is the most important "thing" I am trying to communicate that week. I also have a few medium items as well. I also make sure to emphasize a few posts that are more than likely to get high levels of engagement (based on my research). I then begin to fill in my posts for each network based off of the times I know things work best in each network. If a post is really important, I make sure to schedule it at the time I know the most people are online. I feel in the blanks after that.
Productive Pastor Social Media Schedule (download)
The kicker in all of this is exactly what Dave asked about. We have to be strategic but we also have to be transparent. Folks will shut us off in a heartbeat if we are just advertising to them. Part of the beauty of doing this all at one time is realizing how you aren't being social and you are just asking, asking and asking.
Justin Wise Think Digital.
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Direct download: PP29.mp3
-- posted at: 11:52am CDT