The Productive Pastor

So how do you craft a great communication strategy? In this episode, I share the basics of campaign communication design.

The List
I've been LOVING, and I mean LOVING this conversation from Peter McKinnon on the creative process. I watched it twice in a row.

Campaign Communication Design

So what exactly is a campaign? Many churches leaders are only familiar with the idea when it comes to capital campaigns. What if I told you enabling bits and pieces of the strategy would allow you to communicate more effectively AND efficiently? For far too often, we end up spinning our wheels and simply regurgitate the important things our churches desire folks to know.

Campaign communication design is simply strategic communication for a specific set of goals and outcomes. It helps you get as much participation, reach, and attendance as possible for special events in the life of your church.

Get the communication design resources here.

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Direct download: PP91_mixdown.mp3
Category:general -- posted at: 8:29pm CDT